How to negotiate effectively in the international arena: conditions affecting sales and negotiations; building an offer tailored to customers from different countries Good preparation guarantees success in negotiations: getting to know the foreign partner, analyzing the market, competition and the client’s situation; using market alternatives to gain an advantage in negotiations Using intercultural differences to build relationships and negotiate effectively in different markets: initial offer and starting price depending on the country; haggling tactics in different markets How to negotiate effectively to defend your price: when to start negotiating so as not to lose Skilful use of negotiation tactics and defense against manipulation: use of concessions in international negotiations; reading manipulations and techniques of defending against them Effective ways of closing the sales process and finalizing negotiations: techniques of ending negotiations; how to sign a profitable contract