Course description
French or English language.
Discover the anatomy of a go-to-market strategy and practical tools to start building one. A highly interactive workshop for very technical audiences.
Themes covered include: – Definition & methodologies – Situation Analysis – Objectives – Strategic alternatives – The important of a strong value proposition – Leadership session on commercialisation & keeping control – Usual pitfalls
Speaker: Virginie Vinel Kolovos MCIM is a regular speaker at EIC accelerators FET bootcamp aimed European researchers and a Business Innovation Coach for various accelerators in EMEA.
Duration of training: 2 hours followed by 3 days (24 hours) of coaching to help you finalise the strategy. The coaching hours can be used within 3 months of the training delivery.