Course description
Rethinking or designing an innovative business model can deliver significant and lasting competitive advantage compared to product and process innovation. We offer a 2-day workshop with hands-on exercises to help companies design and/or redesign and improve their business model using a four-step process:
Step 1: Needs assessment of your company
• One hour meeting to learn about your company’s pain points and agree on key elements that should be integrated into the workshop
Step 2: Business model research: understanding your market
• Identifying the prominent business models in your market/industry
• Identifying the stakeholders and value chain actors
• Identifying the trends
Step 3: Business model ideation: sketching potential business models
• Identifying opportunities for disruption
• Identifying and building business models that could work for your business
• Ideating your business model with features and assumptions
• Validation of business model with potential customer interviews
Step 4: Time to model
• Build your new business model and all features using our toolkit
Optional: Pitch coaching
We offer coaching on pitching your business model. Using a template we provide, you develop a pitch deck and present it. Our service includes making recommendations and suggestions to increase its impact.
Output: innovative business model which includes nine main features: value proposition, customer segment, channels, customer relationships, revenue streams, costs structure, key resources, key activities and partnerships.